Diversity in European Marketing - Université Jean Moulin Lyon 3 Accéder directement au contenu
Article Dans Une Revue Prague Economic Papers Année : 2013

Diversity in European Marketing

Résumé

the paper deals in particular with the notion of nostalgic marketing in Europe and for example the case of Kofola and its potential. the notion of retro-brand is developed and discussed.
Fichier non déposé

Dates et versions

hal-00873194 , version 1 (15-10-2013)

Identifiants

  • HAL Id : hal-00873194 , version 1

Citer

Paul-Marc Collin. Diversity in European Marketing. Prague Economic Papers, 2013, volume 22 (2013/2), pp.302. ⟨hal-00873194⟩
41 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More