Diversity in European Marketing - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Prague Economic Papers Année : 2013

Diversity in European Marketing

(1)
1

Résumé

the paper deals in particular with the notion of nostalgic marketing in Europe and for example the case of Kofola and its potential. the notion of retro-brand is developed and discussed.
Fichier non déposé

Dates et versions

hal-00873194 , version 1 (15-10-2013)

Identifiants

  • HAL Id : hal-00873194 , version 1

Citer

Paul-Marc Collin. Diversity in European Marketing. Prague Economic Papers, 2013, volume 22 (2013/2), pp.302. ⟨hal-00873194⟩
41 Consultations
0 Téléchargements

Partager

Gmail Facebook Twitter LinkedIn More