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Communication Dans Un Congrès Année : 2013

Crowdsourcing and authenticity: A case in retail industry

Ataollah Homayoun
  • Fonction : Auteur
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Katia Lobre


Crowdsourcing is a quite new phenomenon that pushes many companies around the world to implement it in their organization. This paper explores the implementation of crowdsourcing in a hypermarket chain in Iran. The authors of this paper develop a business model for the company and then use this business model as platform for implementing crowdsourcing. High Retailer (HR) is a newly entered multinational company that in 30 years after revolution entered Iran and establishes a place among other Iranian competitors in retail sector. The present paper uses a qualitative research by interviewing managers of the company and focus on using crowdsourcing in retail industry.
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Dates et versions

hal-00863912 , version 1 (19-09-2013)


  • HAL Id : hal-00863912 , version 1


Ataollah Homayoun, Katia Lobre. Crowdsourcing and authenticity: A case in retail industry. 18ème édition du colloque de l'Association Information et Management, May 2013, Lyon, France. pp.1-19. ⟨hal-00863912⟩
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