Improving Undergraduate Business Student Satisfaction in a Branch of Lebanese Higher Education Sector: The Case of University X
Résumé
This article is concerned with improving student satisfaction and creating a favorable academic environment in a private Lebanese university. Taking the voice of students into consideration and maintaining a close relationship with them is of paramount importance. Socio-Economic Approach to Management was used to help University X better balance between its external and internal environments. This intervention research focused on enhancing the management and quality of services to achieve higher sustainability and improve organizational performance by transforming hidden costs into added value.