Recherche - Archive ouverte HAL Accéder directement au contenu

Filtrer vos résultats

10 Résultats
authIdHal_s : emeline-martin

Exploit, Neglect, Develop, Live: A Typology of Country Image Use in Company Branding.

Niki Hynes , Barbara Caemmerer , Emeline Martin
Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing (WMC~CPM), Aug 2012, Buckhead (Atlanta), Georgia, United States. pp. 304-308
Communication dans un congrès hal-00960521v1

The effects of customer and competitor orientations on export performance: An empirical study of Moroccan SMEs.

Hind El Makrini , Ikram Cadimi , Emeline Martin
10th Annual International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, Jul 2013, Athens, Greece. pp.19
Communication dans un congrès hal-00960501v1

Use, abuse or contribute! A framework for classifying how companies engage with country image

Niki Hynes , Barbara Caemmerer , Emeline Martin , Eliot Masters
International Marketing Review, 2014, 31 (1), pp. 79-97. ⟨10.1108/IMR-12-2012-0206⟩
Article dans une revue hal-00960485v1

Functional and Representational Perceptions of Visitors VS. Non-Visitors: A Quantitative Analysis Using Implicit Measures.

Emeline Martin , Sonia Capelli
The Marketing of Place and Space: Trends, Theories and Technologies, Sep 2015, Leicester, United Kingdom
Poster de conférence hal-01222699v1

Region brand legitimacy: towards a participatory approach involving residents of a place

Emeline Martin , Sonia Capelli
Public Management Review, 2017, 19 (6), pp.820-844. ⟨10.1080/14719037.2016.1210908⟩
Article dans une revue hal-01388963v1

La marque-région : quelle unité derrière la marque ?

Jean-Jack Cegarra , Emeline Martin
30ème Congrès de l'Association Française du Marketing, May 2014, France. pp.1-11
Communication dans un congrès hal-00967967v1

Place Brand Communities: From Terminal to Instrumental Values

Emeline Martin , Sonia Capelli
Journal of Product & Brand Management, 2018, 27 (7), pp.35. ⟨10.1108/JPBM-10-2017-1654⟩
Article dans une revue hal-01907614v1

A brand for a region: Legitimate strategy or marketing felony? The case of France and the Auvergne region.

Sonia Capelli , Emeline Martin
11th Annual International Conference on Marketing, 1-4 July 2013., Jul 2013, Athens, Greece. pp. 96-97
Communication dans un congrès hal-00960512v1

Place Brand Communities: From Terminal to Instrumental Values

Emeline Martin , Sonia Capelli
American Marketing Society - american conference , May 2018, New Orleans, France
Communication dans un congrès halshs-01812178v1

Tourists’ perceived congruence between nation- and region-brands: A quantitative analysis

Emeline Martin , Sonia Capelli
The 5th International Conference on Destination Branding and Marketing (DBM-V), Dec 2014, Macau, Unknown Region
Communication dans un congrès halshs-01128814v1