neolid, a French start-up in Japan and South Korea - Université Jean Moulin Lyon 3 Accéder directement au contenu
Chapitre D'ouvrage Année : 2019

neolid, a French start-up in Japan and South Korea

Résumé

neolid is a start-up whose headquarters are located in Lyon, France. In 2015, the company’s turnover was 500,000 euros and its lidless isotherm boxes and mugs won several awards. The start-up’s products are distributed online and at trade fairs as well as through a network of independent sales agents. They are also sold to companies and local authorities as personalized promotional products or “goodies”. This case study focuses on the expansion of the company into Japan and South Korea. It deals with the creation and growth of the start-up, the characteristics of the Japanese and South Korean markets, the selection of entry modes and the management of cultural differences.
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Dates et versions

halshs-02049252 , version 1 (26-02-2019)

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Noémie Dominguez, Ulrike Mayrhofer. neolid, a French start-up in Japan and South Korea. Christiane Prange and Ralf Kattenbach. Management practices in Asia, Springer, 2019, ⟨10.1007/978-3-030-19662-2_3⟩. ⟨halshs-02049252⟩
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