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                <term xml:lang="en">Control</term>
                <term xml:lang="en">SME</term>
                <term xml:lang="en">Level of engagement</term>
                <term xml:lang="en">Foreign market entry mode</term>
                <term xml:lang="en">Risks</term>
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                <term xml:lang="es">Modos de entrada</term>
                <term xml:lang="es">Internacionalizacion</term>
                <term xml:lang="es">Riesgos</term>
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                <term xml:lang="fr">Perception</term>
                <term xml:lang="fr">Contrôle</term>
                <term xml:lang="fr">PME</term>
                <term xml:lang="fr">Risques</term>
                <term xml:lang="fr">Niveau d'engagement</term>
                <term xml:lang="fr">Modes d'entrée à l'international</term>
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              <p>Many analyses are developed in Management Science to help large corporations anticipate international risks and identify the best ways to penetrate a foreign market. Today, there are no theoretical cases or methodologies that allow small and medium-sized companies to enter these markets or predict risks correlated to their implementation. However, for SMEs, gaining knowledge on international risks and different implementation strategies is particularly important because an error can rapidly jeopardize the company's performance. Thus, in the continuation of the research on the entry mode code depending on the degree of desired engagement and control wanted by the SME, we will integrate the risk perceived by the company's executive. The objective of this article is to develop a global and systemic framework for analysis that would help SMES and advise them to optimize the choice of their entry modes into foreign markets.</p>
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              <p>Muchas investigaciones se desarrollan en Ciencias de gestion para permitir a las grandes empresas entender el riesgo a nivel internacional e identificar el modo de entrada mas adecuado para ingresar a un mercado extranjero. Sin embargo, hasta la fecha, no existe un marco teorico o metodologia adaptada a las pequenas y medianas empresas (PyME) para hacerlo. Sin embargo, para las PyME, un buen conocimiento de los riesgos internacionales y la eleccion del modo de entrada son particularmente importantes porque un error de decision puede poner en peligro la durabilidad de la empresa. Por lo tanto, en la continuacion de la investigacion sobre la eleccion del modo de entrada en funcion del grado deseado de compromiso y control deseado por la PyME, integraremos el riesgo percibido por el lider. El objetivo de este articulo es desarrollar un marco global y sistémico para el analisis que ayude a las PyME y aconsejarles que optimicen la eleccion de su modo de entrada en los mercados extranjeros.</p>
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              <p>Nombreuses sont les recherches développées en sciences de gestion pour permettre aux grandes entreprises d'appréhender le risque à l'international et d'identifier le mode d'entrée le plus approprié pour pénétrer un marché étranger. En revanche à ce jour, il n'existe pas de cadre théorique ni de méthodologie adaptée aux petites et moyennes entreprises (PME) pour le faire. Or, pour une PME, la bonne connaissance des risques à l'international et le choix du mode d'entrée sont particulièrement importants, car une erreur de décision peut remettre en cause la pérennité de l'entreprise. Ainsi, dans le prolongement des recherches sur le choix du mode d'entrée dépendant du degré d'engagement souhaité et de contrôle voulu par la PME, nous intégrons le risque perçu par le dirigeant. L'objectif de cet article est de développer un cadre d'analyse global et systémique qui permettrait d'aider les PME et de les conseiller pour optimiser le choix de leur mode d'entrée dans les marchés étrangers.</p>
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