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Article Dans Une Revue Impresa Progetto-Electronic Journal of Management Année : 2019

Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand

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hal-02196254 , version 1 (27-07-2019)

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  • HAL Id : hal-02196254 , version 1

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Francesca Serravalle, Régine Vanheems, Milena Viassone. Consumers’ perception of Augmented Reality: An application to the “Made in Italy” brand. Impresa Progetto-Electronic Journal of Management, 2019. ⟨hal-02196254⟩

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