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Chapitre D'ouvrage Année : 2018

Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

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hal-02139320 , version 1 (24-05-2019)

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  • HAL Id : hal-02139320 , version 1

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Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle. Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics. Innovation and Capacity Building, pp.11-29, 2018. ⟨hal-02139320⟩

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