@misc{magnani:hal-01832377, TITLE = {{ATOM, une petite entreprise multinationale}}, AUTHOR = {Magnani, Giovanna and Mayrhofer, Ulrike and Zucchella, Antonella}, URL = {https://univ-lyon3.hal.science/hal-01832377}, NOTE = {Etude de cas publi{\'e}e {\`a} la Centrale de Cas et de M{\'e}dias P{\'e}dagogiques (CCMP).}, YEAR = {2018}, KEYWORDS = {Strategic analysis ; diversification ; internationalization ; emerging markets ; Brazil ; SME. ; Diagnostic strat{\'e}gique ; diversification ; internationalisation ; marches {\'e}mergents ; Br{\'e}sil ; PME.}, HAL_ID = {hal-01832377}, HAL_VERSION = {v1}, }