@article{lecuyer:hal-01618823, TITLE = {{Corporate Social Responsibility: Communication Effects, a comparison between investor-owned banks and member-owned banks}}, AUTHOR = {L{\'e}cuyer, Charlotte and Capelli, Sonia and Sabadie, William}, URL = {https://univ-lyon3.hal.science/hal-01618823}, JOURNAL = {{Journal of Advertising Research}}, PUBLISHER = {{World Advertising Research Center}}, VOLUME = {57}, NUMBER = {4}, PAGES = {436-446}, YEAR = {2017}, MONTH = Dec, DOI = {10.2501/JAR-2017-051}, KEYWORDS = {Corporate social responsibility ; CSR communication ; corporate governance ; CSR claim}, HAL_ID = {hal-01618823}, HAL_VERSION = {v1}, }