@misc{mayrhofer:hal-01316137, TITLE = {{Zara : Le succ{\`e}s international de la fast-moving fashion}}, AUTHOR = {Mayrhofer, Ulrike and Roederer, Claire}, URL = {https://univ-lyon3.hal.science/hal-01316137}, NOTE = {Etude de cas publi{\'e}e par la Centrale de Cas et de M{\'e}dias P{\'e}dagogiques (CCMP, CCI de Paris)}, YEAR = {2016}, KEYWORDS = {International marketing ; marketing strategy ; marketing-mix ; standardisation ; adaptation ; online selling. ; Marketing international ; strat{\'e}gie marketing ; marketing-mix ; standardisation ; adaptation ; vente en ligne.}, HAL_ID = {hal-01316137}, HAL_VERSION = {v1}, }