Using Grounded Theory Strategy: Constructing a Substantive Theory in Organisational Research
Résumé
Grounded Theory strategy (GTS) has been introduced almost 50 years ago as the
approach developed significantly since that time and contributed to emergence of
variety of GT strategies. Nevertheless, GTS still remains widely misunderstood
in research practice as scholars incorporate limited spectrum of the GTS
techniques and fail to integrate its potential in their inquiries. Therefore, the
purpose of this article is 1) to discuss divergences between various GTS and by
doing so to shed light on ‘the rhetorical wrestle’ between different variances of
the strategy; 2) to demonstrate the potential of GTS by incorporating its
constructive turn (Charmaz, 2006) into scientific inquiry; 3) to advocate for the
increase use of constructive GTS (CGTS) in organisational research by utilising
practical example of its implementation. By doing so the study contributed to the
GT field by demonstrating how CGTS could be adopted in organisational
research.