@misc{hertrich:hal-01214288, TITLE = {{Audi {\`a} la conqu{\^e}te du march{\'e} mondial}}, AUTHOR = {Hertrich, Sylvie and Mayrhofer, Ulrike}, URL = {https://univ-lyon3.hal.science/hal-01214288}, NOTE = {Etude de cas p{\'e}dagogique publi{\'e}e par la Centrale de Cas et de M{\'e}dias P{\'e}dagogiques (CCMP), Paris.}, YEAR = {2015}, KEYWORDS = {Strategic analysis ; strategy ; international business ; strategic development plan. ; Diagnostic strat{\'e}gique ; strat{\'e}gie ; management international ; plan de d{\'e}veloppement strat{\'e}gique.}, HAL_ID = {hal-01214288}, HAL_VERSION = {v1}, }