@misc{hertrich:hal-00974181, TITLE = {{Lustucru : Le march{\'e} de la Lunch Box}}, AUTHOR = {Hertrich, Sylvie and Mayrhofer, Ulrike and Melin, Christopher}, URL = {https://univ-lyon3.hal.science/hal-00974181}, NOTE = {Etude de cas publi{\'e}e {\`a} la Centrale de Cas et de M{\'e}dias P{\'e}dagogiques (CCMP).}, YEAR = {2011}, MONTH = Apr, KEYWORDS = {Lustucru ; industrie agro-alimentaire ; marketing ; plan marketing. ; plan marketing}, HAL_ID = {hal-00974181}, HAL_VERSION = {v1}, }