@inproceedings{thomas:hal-00905570, TITLE = {{L'impact de l'ajout de relief sur un support publicitaire d'un produit alimentaire h{\'e}doniste}}, AUTHOR = {Thomas, Fanny and Ferreira, Bruno and Capelli, Sonia}, URL = {https://univ-lyon3.hal.science/hal-00905570}, BOOKTITLE = {{9{\`e}me Journ{\'e}e AFM du Marketing Agroalimentaire}}, ADDRESS = {montpellier, France}, YEAR = {2013}, MONTH = Sep, KEYWORDS = {embossed design ; the desire to touch ; advertising media ; realism ; memorization ; relief ; envie de toucher ; support publicitaire ; r{\'e}alisme ; m{\'e}morisation.}, PDF = {https://univ-lyon3.hal.science/hal-00905570v2/file/Article_Thomasferreiracapelli.pdf}, HAL_ID = {hal-00905570}, HAL_VERSION = {v2}, }