@inproceedings{lachaud:hal-00726261, TITLE = {{La mobilisation de la communication {\'e}lectronique par les marques. Le cas des plateformes participatives Web}}, AUTHOR = {Lachaud, G{\'e}rald and Bocquet, Ana{\"i}s}, URL = {https://univ-lyon3.hal.science/hal-00726261}, BOOKTITLE = {{La communication {\'e}lectronique dans la soci{\'e}t{\'e} de l'information. Quels usages, quelles pratiques ?}}, ADDRESS = {Le Havre, France}, PUBLISHER = {{KLOG {\'e}ditions}}, PAGES = {29-36}, YEAR = {2012}, MONTH = Jun, HAL_ID = {hal-00726261}, HAL_VERSION = {v1}, }