<?xml version="1.0" encoding="utf-8"?>
<TEI xmlns="http://www.tei-c.org/ns/1.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:hal="http://hal.archives-ouvertes.fr/" xmlns:gml="http://www.opengis.net/gml/3.3/" xmlns:gmlce="http://www.opengis.net/gml/3.3/ce" version="1.1" xsi:schemaLocation="http://www.tei-c.org/ns/1.0 http://api.archives-ouvertes.fr/documents/aofr-sword.xsd">
  <teiHeader>
    <fileDesc>
      <titleStmt>
        <title>HAL TEI export of hal-00378731</title>
      </titleStmt>
      <publicationStmt>
        <distributor>CCSD</distributor>
        <availability status="restricted">
          <licence target="https://creativecommons.org/publicdomain/zero/1.0/">CC0 1.0 - Universal</licence>
        </availability>
        <date when="2026-05-03T15:37:05+02:00"/>
      </publicationStmt>
      <sourceDesc>
        <p part="N">HAL API Platform</p>
      </sourceDesc>
    </fileDesc>
  </teiHeader>
  <text>
    <body>
      <listBibl>
        <biblFull>
          <titleStmt>
            <title xml:lang="fr">Comment communiquer sur l'environnement ? le cas des sacs Leclerc</title>
            <author role="aut">
              <persName>
                <forename type="first">Emmanuelle</forename>
                <surname>Reynaud</surname>
              </persName>
              <email type="md5">53eec12b9ad9ebe9dd871fb835db6fbc</email>
              <email type="domain">iae-aix.com</email>
              <idno type="idhal" notation="string">emmanuelle-reynaud</idno>
              <idno type="idhal" notation="numeric">751482</idno>
              <idno type="halauthorid" notation="string">32516-751482</idno>
              <idno type="RESEARCHERID">http://www.researcherid.com/rid/AAA-5606-2022</idno>
              <idno type="ORCID">https://orcid.org/0000-0003-3064-6788</idno>
              <idno type="GOOGLE SCHOLAR">https://scholar.google.com/citations?user=ZnXEoF8AAAAJ&amp;hl=fr&amp;oi=ao</idno>
              <idno type="IDREF">https://www.idref.fr/05906708X</idno>
              <affiliation ref="#struct-1705"/>
            </author>
            <author role="aut">
              <persName>
                <forename type="first">Caroline</forename>
                <surname>Gauthier</surname>
              </persName>
              <email type="md5">1b5b3deea9b300856cd211d0e438d5aa</email>
              <email type="domain">grenoble-em.com</email>
              <idno type="idhal" notation="numeric">865141</idno>
              <idno type="halauthorid" notation="string">246765-865141</idno>
              <idno type="ORCID">https://orcid.org/0000-0002-5876-5896</idno>
              <idno type="IDREF">https://www.idref.fr/17580947X</idno>
              <affiliation ref="#struct-1705"/>
              <affiliation ref="#struct-784"/>
            </author>
            <editor role="depositor">
              <persName>
                <forename>Daiana</forename>
                <surname>Di Massimo</surname>
              </persName>
              <email type="md5">66ddc650111c62242461b36f8021d51b</email>
              <email type="domain">hotmail.it</email>
            </editor>
          </titleStmt>
          <editionStmt>
            <edition n="v1" type="current">
              <date type="whenSubmitted">2009-04-26 14:01:37</date>
              <date type="whenWritten">2004</date>
              <date type="whenModified">2026-02-17 10:31:05</date>
              <date type="whenReleased">2009-04-26 14:01:37</date>
              <date type="whenProduced">2004</date>
            </edition>
            <respStmt>
              <resp>contributor</resp>
              <name key="130017">
                <persName>
                  <forename>Daiana</forename>
                  <surname>Di Massimo</surname>
                </persName>
                <email type="md5">66ddc650111c62242461b36f8021d51b</email>
                <email type="domain">hotmail.it</email>
              </name>
            </respStmt>
          </editionStmt>
          <publicationStmt>
            <distributor>CCSD</distributor>
            <idno type="halId">hal-00378731</idno>
            <idno type="halUri">https://univ-lyon3.hal.science/hal-00378731</idno>
            <idno type="halBibtex">reynaud:hal-00378731</idno>
            <idno type="halRefHtml">&lt;i&gt;13e Colloque AIMS (Association Internationale de Management Stratégique) - 2004&lt;/i&gt;, 2004, Le Havre, France</idno>
            <idno type="halRef">13e Colloque AIMS (Association Internationale de Management Stratégique) - 2004, 2004, Le Havre, France</idno>
            <availability status="restricted"/>
          </publicationStmt>
          <seriesStmt>
            <idno type="stamp" n="SHS">Sciences de l'Homme et de la Société</idno>
            <idno type="stamp" n="UNIV-LYON3">Université Jean Moulin - Lyon III</idno>
            <idno type="stamp" n="UGA">HAL Grenoble Alpes</idno>
            <idno type="stamp" n="CNRS">CNRS - Centre national de la recherche scientifique</idno>
            <idno type="stamp" n="UNIV-PMF_GRENOBLE">Université Pierre-Mendès-France - Grenoble II</idno>
            <idno type="stamp" n="INPG">Institut polytechnique de Grenoble</idno>
            <idno type="stamp" n="CERAG">Centre d'études et de recherches appliquées a la gestion</idno>
            <idno type="stamp" n="MAGELLAN" corresp="UNIV-LYON3">Centre de Recherche Magellan</idno>
            <idno type="stamp" n="UDL">UDL</idno>
            <idno type="stamp" n="TEST-UGA">TEST-UGA</idno>
          </seriesStmt>
          <notesStmt>
            <note type="audience" n="2">International</note>
            <note type="invited" n="0">No</note>
            <note type="popular" n="0">No</note>
            <note type="peer" n="1">Yes</note>
            <note type="proceedings" n="1">Yes</note>
          </notesStmt>
          <sourceDesc>
            <biblStruct>
              <analytic>
                <title xml:lang="fr">Comment communiquer sur l'environnement ? le cas des sacs Leclerc</title>
                <author role="aut">
                  <persName>
                    <forename type="first">Emmanuelle</forename>
                    <surname>Reynaud</surname>
                  </persName>
                  <email type="md5">53eec12b9ad9ebe9dd871fb835db6fbc</email>
                  <email type="domain">iae-aix.com</email>
                  <idno type="idhal" notation="string">emmanuelle-reynaud</idno>
                  <idno type="idhal" notation="numeric">751482</idno>
                  <idno type="halauthorid" notation="string">32516-751482</idno>
                  <idno type="RESEARCHERID">http://www.researcherid.com/rid/AAA-5606-2022</idno>
                  <idno type="ORCID">https://orcid.org/0000-0003-3064-6788</idno>
                  <idno type="GOOGLE SCHOLAR">https://scholar.google.com/citations?user=ZnXEoF8AAAAJ&amp;hl=fr&amp;oi=ao</idno>
                  <idno type="IDREF">https://www.idref.fr/05906708X</idno>
                  <affiliation ref="#struct-1705"/>
                </author>
                <author role="aut">
                  <persName>
                    <forename type="first">Caroline</forename>
                    <surname>Gauthier</surname>
                  </persName>
                  <email type="md5">1b5b3deea9b300856cd211d0e438d5aa</email>
                  <email type="domain">grenoble-em.com</email>
                  <idno type="idhal" notation="numeric">865141</idno>
                  <idno type="halauthorid" notation="string">246765-865141</idno>
                  <idno type="ORCID">https://orcid.org/0000-0002-5876-5896</idno>
                  <idno type="IDREF">https://www.idref.fr/17580947X</idno>
                  <affiliation ref="#struct-1705"/>
                  <affiliation ref="#struct-784"/>
                </author>
              </analytic>
              <monogr>
                <title level="m">13e Colloque AIMS (Association Internationale de Management Stratégique) - 2004</title>
                <meeting>
                  <title>13e Colloque AIMS (Association Internationale de Management Stratégique) - 2004</title>
                  <date type="start">2004</date>
                  <settlement>Le Havre</settlement>
                  <country key="FR">France</country>
                </meeting>
                <imprint>
                  <biblScope unit="pp">-</biblScope>
                  <date type="datePub">2004</date>
                </imprint>
              </monogr>
            </biblStruct>
          </sourceDesc>
          <profileDesc>
            <langUsage>
              <language ident="fr">French</language>
            </langUsage>
            <textClass>
              <classCode scheme="halDomain" n="shs.gestion">Humanities and Social Sciences/Business administration</classCode>
              <classCode scheme="halTypology" n="COMM">Conference papers</classCode>
              <classCode scheme="halOldTypology" n="COMM">Conference papers</classCode>
              <classCode scheme="halTreeTypology" n="COMM">Conference papers</classCode>
            </textClass>
            <abstract xml:lang="fr">
              <p>« Madame Bachelot, je soutiens votre action pour la mise en place d'une solution alternative aux sacs jetables. » proclame la nouvelle campagne publicitaire des centres Leclerc. Publicité provocatrice à contre courant ou positionnement stratégique d'entreprise « verte » ?</p>
            </abstract>
          </profileDesc>
        </biblFull>
      </listBibl>
    </body>
    <back>
      <listOrg type="structures">
        <org type="laboratory" xml:id="struct-1705" status="OLD">
          <orgName>Equipe de Recherche en management stratégique</orgName>
          <orgName type="acronym">Euristik</orgName>
          <desc>
            <address>
              <addrLine>6 cours Albert Thomas BP 8242 69355 Lyon cedex 08</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://www.univ-lyon3.fr/LABO-EUR/0/fiche_04__laboratoire/</ref>
          </desc>
          <listRelation>
            <relation active="#struct-118744" type="direct"/>
            <relation active="#struct-301088" type="indirect"/>
            <relation active="#struct-171535" type="direct"/>
            <relation name="EA3713" active="#struct-118744" type="direct"/>
            <relation name="EA3713" active="#struct-302032" type="indirect"/>
          </listRelation>
        </org>
        <org type="laboratory" xml:id="struct-784" status="OLD">
          <idno type="IdRef">050272322</idno>
          <idno type="ISNI">0000 0001 2315 2283</idno>
          <idno type="RNSR">201622354H</idno>
          <idno type="ROR">https://ror.org/0509qp208</idno>
          <orgName>Centre d'études et de recherches appliquées à la gestion</orgName>
          <orgName type="acronym">CERAG</orgName>
          <date type="start">1985-01-01</date>
          <date type="end">2015-12-31</date>
          <desc>
            <address>
              <addrLine>150, rue de la chimie - Domaine universitaire - 38400 Saint Martin d’Hères</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://www.cerag.org</ref>
          </desc>
          <listRelation>
            <relation name="EA7521" active="#struct-3886" type="direct"/>
            <relation name="UMR5820" active="#struct-441569" type="direct"/>
          </listRelation>
        </org>
        <org type="institution" xml:id="struct-118744" status="VALID">
          <idno type="IdRef">026404494</idno>
          <idno type="ISNI">0000000121920883</idno>
          <idno type="ROR">https://ror.org/05b5c0584</idno>
          <orgName>Université Jean Moulin - Lyon 3</orgName>
          <orgName type="acronym">UJML</orgName>
          <date type="start">1973-07-26</date>
          <desc>
            <address>
              <addrLine>6 cours Albert Thomas - 69008 Lyon</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://www.univ-lyon3.fr</ref>
          </desc>
          <listRelation>
            <relation active="#struct-301088" type="direct"/>
          </listRelation>
        </org>
        <org type="regroupinstitution" xml:id="struct-301088" status="VALID">
          <idno type="ROR">https://ror.org/01rk35k63</idno>
          <orgName>Université de Lyon</orgName>
          <desc>
            <address>
              <addrLine>92 rue Pasteur - CS 30122, 69361 Lyon Cedex 07</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">https://www.universite-lyon.fr/</ref>
          </desc>
        </org>
        <org type="regrouplaboratory" xml:id="struct-171535" status="VALID">
          <idno type="IdRef">158054261</idno>
          <idno type="RNSR">200314982B</idno>
          <orgName>Laboratoire de Recherche Magellan</orgName>
          <orgName type="acronym">MAGELLAN</orgName>
          <desc>
            <address>
              <addrLine>IAE Lyon - Université Jean Moulin Lyon 3 6 Cours Albert Thomas BP 8242 69355 Lyon cedex 08</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://centremagellan.univ-lyon3.fr/</ref>
          </desc>
          <listRelation>
            <relation name="EA3713" active="#struct-118744" type="direct"/>
            <relation active="#struct-301088" type="indirect"/>
            <relation name="EA3713" active="#struct-302032" type="direct"/>
          </listRelation>
        </org>
        <org type="institution" xml:id="struct-302032" status="VALID">
          <orgName>Institut d'Administration des Entreprises (IAE) - Lyon</orgName>
          <desc>
            <address>
              <country key="FR"/>
            </address>
          </desc>
        </org>
        <org type="institution" xml:id="struct-3886" status="OLD">
          <idno type="IdRef">02640432X</idno>
          <idno type="ROR">https://ror.org/02f7wz369</idno>
          <orgName>Université Pierre Mendès France - Grenoble 2</orgName>
          <orgName type="acronym">UPMF</orgName>
          <date type="end">2015-12-31</date>
          <desc>
            <address>
              <addrLine>BP 47 - 38040 Grenoble Cedex 9</addrLine>
              <country key="FR"/>
            </address>
            <ref type="url">http://www.upmf-grenoble.fr/</ref>
          </desc>
        </org>
        <org type="regroupinstitution" xml:id="struct-441569" status="VALID">
          <idno type="IdRef">02636817X</idno>
          <idno type="ISNI">0000000122597504</idno>
          <idno type="ROR">https://ror.org/02feahw73</idno>
          <orgName>Centre National de la Recherche Scientifique</orgName>
          <orgName type="acronym">CNRS</orgName>
          <date type="start">1939-10-19</date>
          <desc>
            <address>
              <country key="FR"/>
            </address>
            <ref type="url">https://www.cnrs.fr/</ref>
          </desc>
        </org>
      </listOrg>
    </back>
  </text>
</TEI>